+33 (0)6 87 10 61 21 info@saltydog.fr
OUR SKILLS
We are a consulting firm specializing in marketing and communication strategy & project management.
We will define with you which are the most appropriate projects for your brand and at the best ROI.

Market intelligence
& Consumer
insights

Brand
& Product
development

In-store
experience
& Merchandising

Process
& Organisation
capabilities

Communication
& Advertising
platforms

Licensing
agreements
& Partnerships

Retail strategy
& Geographic
expansion

THE FOUNDER

JÜRGEN SCHARFENSTEIN

A renowned expert in Marketing & Licensing, Jürgen provides the clients of Salty Dog with his know-how and experience of global organisations.

A graduate from the ESSEC business school and from the Sorbonne university in the economy of cinema and audiovisual (DEA certificate), this french-german-english trilingual speaker began his career at Procter& Gamble before heading the marketing and commercial management of Twentieth Century Fox.

He then joined the COTY group, a global leader in the Beauty business, to manage and develop the company’s iconic brands across the five continents, amongst which adidas. In his role of CMO, he undertook the organisational transformation of the global marketing department to consolidate the innovative capacity of its teams.

In his element both under and on the sea, Jürgen co-founds Salty Dog in 2016. Passionate about the sea and an seasoned sailor, he already accomplished several transatlantic crossings.

Drawing upon his experience in multinationals, Jürgen knows all too well that people are at the heart of great successes. Pragmatic and visionary, he is a reliable leader who knows how to provide close support to clients. He seeks above all to identify the best course to steer the crew to safe harbour.

CONTACT