+33 (0)6 87 10 61 21 info@saltydog.fr

OUR SKILLS

We are a consulting firm specializing in marketing and communication strategy & project management.
We will define with you which are the most appropriate projects for your brand and at the best ROI.

Market intelligence
& Consumer
insights

Brand
& Product
development

In-store
experience
& Merchandising

Process
& Organisation
capabilities

Communication
& Advertising
platforms

Licensing
agreements
& Partnerships

Retail strategy
& Geographic
expansion

THE FOUNDERS

JÜRGEN SCHARFENSTEIN

A renowned expert in Marketing & Licensing, Jürgen provides the clients of Salty Dog with his know-how and experience of global organisations.

A graduate from the ESSEC business school and from the Sorbonne university in the economy of cinema and audiovisual (DEA certificate), this french-german-english trilingual speaker began his career at Procter& Gamble before heading the marketing and commercial management of Twentieth Century Fox.

He then joined the COTY group, a global leader in the Beauty business, to manage and develop the company’s iconic brands across the five continents, amongst which adidas. In his role of CMO, he undertook the organisational transformation of the global marketing department to consolidate the innovative capacity of its teams.

In his element both under and on the sea, Jürgen co-founds Salty Dog in 2016. Passionate about the sea and an seasoned sailor, he already accomplished several transatlantic crossings.

Drawing upon his experience in multinationals, Jürgen knows all too well that people are at the heart of great successes. Pragmatic and visionary, he is a reliable leader who knows how to provide close support to clients. He seeks above all to identify the best course to steer the crew to safe harbour.

SOPHIE NICOLET

An expert in the beauty, fashion and sport sectors, this ex communications director, graduate from the Teller School of Management in Canada with a MBA,  disposes of a diversity of experiences that have led her from strategical marketing to communication and PR.

From Lancôme to Rimmel, she spent 7 years in the beauty world in Paris and London before joining the Quiksilver group and heading the European division of the Roxy brand.

At a later stage, she established the European Communications department and then was promoted VP Global Communications for the Quiksilver-Rossignol group, moving from the Basque country to California.

A sports enthusiast, Sophie joins Nike as the Director of Communication several years later.

In 2016, seeking a fresh challenge, she embarks on the adventure that is consultancy and co-founds Salty Dog. Sophie has the necessary  experience to apply her know-how to the problems specific to each client.

Her predilection for encounters, generosity and high standards remain unchanged from previous experiences. She enjoys above all having an impact and leaving a mark on the projects she manages.

CONTACT